Tüyap Autoshow is a car fair in Istanbul. I was responsible for producing the main visual for the fair's promotional materials.
The brief was to emphasize the horse-power as a concept in the shape of a car. So I made a car out of engine parts trying to visualize the force. Lots and lots of FFD deformations. :)
The work was produced at Lighthouse Vfx for Ogilvy Istanbul.
Final purple poster graphical design was produced at Ogilvy. The purple color was that years theme color .